I spent two decades operating membership-based fitness and wellness businesses as a trainer, general manager, and pre-sales leader. I've seen the floor from every angle—from the high-energy gym floor to the quiet back-office strategy sessions. Now, I run FitPath's two lanes as a certified franchise consultant, bringing that same operator's instinct to the developers and landlords who want to build the right concept in their space. Today that means everyone from single-club owners to PE-backed platforms and franchisor development teams.